These 7 sustainable fashion brands in India redefining clothing – Unleash Fashion

India has seen a rise in the demand for sustainable fashion brands. Being the hub of cloth manufacturers for decades, India is now a growing market for conscious consumption. People demand more transparency in what they are buying. This has led to a big shift in the process of dressmaking for fashion brands in India. Organic brands are therefore the trend of 2023. Brands like Buna, ka-sha, 11;11, B-label, and Nicobar like many are the pioneer in redefining Indian clothing. With several homegrown brands making a significant impact, more and more brands look for the same approach.

Here are the top 7 sustainable fashion brands in India redefining Indian clothing:-

1. Taaka

Specializing in creating minimalist and stylish clothing, Taaka a sustainable fashion brand from India was founded in 2018 by Arushi Singhal. She was inspired to start the brand after witnessing the wasteful practices of the fashion industry. 

 

Their mission as a sustainable fashion brand:-

• Taaka’s mission is to create high-quality, eco-friendly clothing that is both stylish and sustainable. 
• Taaka is committed to ethical and fair trade practices, and they work with local artisans and craftspeople to create their clothing. 
• The brand also supports social and environmental initiatives, including a program to plant trees and an initiative to provide education and employment opportunities for women in rural areas of India.

 How transparent is their production process:-

• They use natural fabrics, including organic cotton, linen, and silk, to create their clothing. The brand also uses non-toxic and eco-friendly dyes, and its production process is designed to minimize waste and reduce environmental impact.
• One of the unique aspects of Taaka’s designs is their focus on simplicity and minimalism. The clothing is designed to be timeless and versatile, making it suitable for various occasions and settings. 

2. LIVA

LIVA is a sustainable fashion brand from India that specializes in creating eco-friendly fabrics. Launched in 2015 by the Aditya Birla Group, one of the largest conglomerates in India.

Their mission as a sustainable fashion brand:-

• LIVA’s mission is to create sustainable fabrics that are comfortable, versatile, and affordable.
• LIVA collaborates with designers and brands to create sustainable fashion collections. The brand has also launched its own clothing line, which features a range of eco-friendly garments made from LIVA fabrics.
• In addition to its commitment to sustainability, LIVA is also committed to ethical and fair trade practices. The brand works with farmers and textile workers in India to ensure that they are paid fair wages and have safe working conditions.

How transparent is their production process:-

3. Doodlage

Doodlage is a well-known sustainable fashion brand in India. They specialize in upcycling waste fabric into fashionable clothing. The brand was founded in 2012 by Kriti Tula, who was inspired to start the brand after witnessing the wasteful practices of the fashion industry.

Their mission as a sustainable fashion brand:-

• Doodlage’s mission is to reduce textile waste and promote sustainable fashion practices.
• The brand is committed to using sustainable materials and production methods, and they also work with artisans and weavers in rural areas to promote ethical and fair trade practices.

How transparent is their production process:-

• Doodlage works with various fabrics, including denim, cotton, and silk. They use discarded fabric scraps from textile mills, cutting rooms, and factories to create unique and eco-friendly designs. Each piece is handcrafted, and the fabric scraps are carefully selected and sorted to create a cohesive design.
• One of the unique aspects of Doodlage’s designs is their use of patchwork and color-blocking techniques. They create interesting and eye-catching designs by piecing together different fabric scraps in a creative and artistic way.
• In addition to its upcycled clothing line, Doodlage also offers a sustainable home décor line, which includes cushion covers, table runners, and napkins.

  Doodlage is a brand that is making a significant impact in the sustainable fashion industry in India. Their unique designs, along with zero waste by using upcycling as a means to produce interesting patchwork is what they primarily are known for.

4. Earthly root

Earthly Root is a sustainable fashion brand from India that specializes in creating clothing made from natural and eco-friendly fabrics. The brand was founded in 2018 by Laveena Keswani and Manoj Chawla, who was inspired to create a brand that promoted sustainable and ethical fashion practices.

Their mission as a sustainable fashion brand:-

• The brand’s mission is to work with local artisans and craftspeople to create handcrafted textiles, which are incorporated into their clothing designs. This not only helps to promote traditional Indian textiles and techniques but also provides employment opportunities for local communities.
• Earthly Root is committed to ethical and fair trade practices, and they work directly with their suppliers and manufacturers to ensure that workers are paid fair wages and have safe working conditions. 
• The brand also supports social and environmental initiatives, including a program to provide education and employment opportunities for women in rural areas of India.

How transparent is their production process:-

• Earthly Root uses a variety of natural fabrics, including organic cotton, linen, and hemp, to create its clothing. 
• The brand also uses non-toxic and eco-friendly dyes, and its production process is designed to minimize waste and reduce environmental impact.
• One of the unique aspects of Earthly Root’s designs is their use of traditional Indian textiles and techniques.

        5. The Terra tribe

Terra, a Latin word for earth, extends to oneness with nature. This sustainable fashion brand in India connects with the earth’s roots in creating clothing and accessories made from natural and eco-friendly materials. The brand was founded in 2019 by Charmee Ambavat who was inspired to create a brand that combined their love of fashion with their commitment to sustainability.

Their mission as a sustainable fashion brand:-

• Just like earthly roots, The Terra Tribe’s primary motto is committed to ethical and fair trade practices, and they work directly with their suppliers and manufacturers to ensure that workers are paid fair wages and have safe working conditions. 
• Similarly, The brand also supports social and environmental initiatives, including a program to provide education and employment opportunities for women in rural areas of India.

How transparent is their production process:-

• As a brand, they believe in transparency, good working conditions, the least carbon footprint, impeccable quality, and a circular ecosystem, embracing slow fashion at every step.
• The Terra Tribe uses a variety of natural and eco-friendly materials, including organic cotton, linen, and bamboo, to create their clothing and accessories. 
• The brand also uses non-toxic and eco-friendly dyes, and its production process is designed to minimize waste and reduce environmental impact.
• One of the unique aspects of The Terra Tribe’s designs is their focus on comfort and functionality. 
• The clothing is designed to be versatile and suitable for a variety of occasions and settings, from casual wear to workwear. 
• The brand’s accessories, which include bags and jewelry, are also designed with functionality in mind, using eco-friendly materials and minimalist designs.

  The Terra Tribe through their commitment to eco-friendly and social responsibility, states, At ‘The Terra Tribe’ we design contemporary clothing for people who are mindful of their impact on earth. It is a manifestation of living more sustainably.
   

      6. Beej

Beej is a sustainable fashion brand from India that specializes in creating clothing and accessories made from natural and eco-friendly materials. The brand was founded in 2018 by Tanvi Bikhchandani, who was inspired to create a brand that promoted sustainable and ethical fashion practices.

Their mission as a sustainable fashion brand:-

• Beej uses a variety of natural and eco-friendly materials, including organic cotton, linen, and bamboo, to create their clothing and accessories. 
• The brand also uses non-toxic and eco-friendly dyes, and its production process is designed to minimize waste and reduce environmental impact.
• One of the unique aspects of Beej’s designs is their focus on traditional Indian textiles and techniques. 
• The brand works with local artisans and craftspeople to create handcrafted textiles, which are then incorporated into their clothing and accessories designs. 

How transparent is their production process:-

• This not only helps to promote traditional Indian textiles and techniques but also provides employment opportunities for local communities.
  Beej is committed to ethical and fair trade practices, and they work directly with their suppliers and manufacturers to ensure that workers are paid fair wages and have safe working conditions. 
• The brand also supports social and environmental initiatives, including a program to provide education and employment opportunities for women in rural areas of India.Beej represents the best of modern Indian design. Their products form a cohesive whole by virtue of their craftsmanship and elegant, understated aesthetic.

        7. No nasties

No Nasties,  a famous sustainable fashion brand from Goa, India specializes in creating clothing and accessories made from organic and eco-friendly materials. The brand was founded in 2011 by Apurva Kothari, who was inspired to create a brand that was committed to ethical and sustainable fashion practices by showcasing a concern for environmental protection.

 Their mission as a sustainable fashion brand:-

• No Nasties uses organic cotton, linen, and other natural materials to create their clothing and accessories. The brand is committed to using only non-toxic and eco-friendly dyes, and its production process is designed to minimize waste and reduce environmental impact.
• One of the unique aspects of No Nasties’ designs is their focus on simplicity and comfort. The clothing is designed to be versatile and suitable for a variety of occasions and settings, from casual wear to workwear. 
• The brand’s accessories, which include bags and hats, are also designed with simplicity and functionality in mind.

How transparent is their production process:-

• No Nasties is committed to ethical and fair trade practices, for its design they use, cotton classics. From 100% organic cotton.
•  A transparent & trusted supply chain is followed so you know #whomadeyourclothes.
• The brand also supports social and environmental initiatives,  save planet earth message including a program to provide education and employment opportunities for craftsmanship in rural areas of India. This Goa-based sustainable clothing brand works with a powerful message about climate change. Their unusual way of sharing a positive culture in the world of fashion has attracted many national as well as international clients for their clothing.

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