The 20 Best New Beauty Launches of February

If it feels like there was a buzzy new beauty launch every day this month, it’s because there was. From hydrating creams to combat the season’s frigid temperatures to brightly colored eyeshadow palettes to remind us that spring is just around the corner (fingers crossed), February blessed us with an overwhelming number of hair, makeup, and skincare goodies. 

Rather than leave you to sort through all of these product drops yourself, we’ve rounded up the 20 tried-and-tested new beauty products that are truly worthy of a place on your vanity. Whether you’re looking to update your signature scent, soothe dry skin, or test out a bold, new lip color, there’s a lot to love about this months’ launches.