Hype or Holy Grail: Does The Better B Niacinamide Serum Deliver the Coveted “Sturm Glow?”

In partnership with our friends at Dr. Barbara Sturm.

Welcome to Editorialist’s “Hype or Holy Grail”—a series where our beauty editors test cult-favorite beauty products to determine if they’re all hype or truly a holy grail product worth your hard-earned cash.

When it comes to efficacious science-based formulas, celebrities and beauty editors alike gravitate toward Dr. Barbara Sturm. The German aesthetics doctor initially caught our attention with her anti-aging moisturizer, the MC1 Cream, a custom formula made with proteins from a patient’s blood, thus pioneering the “Vampire Facial.” Since then, Dr. Sturm has expanded her eponymous skincare brand outside of her office walls and onto the carefully curated shelves of skincare devotees across the globe. 

Today, the luxury skincare brand is less about vampire facials and more about creating clean, high-quality products formulated for a healthy, glowing complexion. The coveted “Sturm Glow” is achieved by keeping the skin hydrated and free from inflammation that can be caused by harsh ingredients. The brand offers a range of collections geared toward specific skin types (like melanin-rich tones) and concerns (like brightening and clarifying). Its lineup is ideal for those who yearn for an uncomplicated yet highly effective skincare regime that provides hydration, nutrition, and a youthful glow. Isn’t that all of us? 

When Dr. Barbara Sturm introduced her latest launch, The Better B Niacinamide Serum, I jumped at the opportunity to test it. Touted as a product that can refine pores and smooth complexions, I was curious if this serum would deliver the goods or if it’s all marketing hype.