We love discovering new beauty creators on social and with Australian Mardi Gras weekend just around the corner, there’s no better time to add new names to your daily social scroll. Here, we’ve rounded up 5 talented LGBTQI beauty creators whose tips, tricks and product recommendations will provide your beauty game with an innovation-injection.
Ryan Bailey Potter, He/Him
Instagram and TikTok @ryanbaileypotter
While we love extravagant beauty moment on social — sometimes you just want to look really, really cute. Enter Ryan Bailey Potter. With a flawless complexion and brows straight out of a Glossier campaign, Ryan “is not here to boost your ego.” But he is kind enough to share his product picks and beauty tips and tricks. He’s a high-end product junkie, so his recommendations aren’t going to boost your bank balance — but if they give us a fraction of his glowing complexion, who are we to complain?
Mei Pang, She/Her
Instagram and TikTok: @meicrosoft
Get ready to spend hours scrolling Mei Pang’s mesmerising feed. While her looks might not be easy to recreate, there’s a reason she has over 3million followers across Instagram and TikTok. Mei’s artistry demonstrates the spellbinding power of makeup. You’ll find new ways to use colour on her feed — and she always lists products she uses.
MYLA, They/She
Instagram: @pradaolic TikTok: @softust
Myla documents their “queer ethereal existence” on their feed – along with seriously badass beauty looks. Expect head-to-toe beauty inspiration here, from playful, painterly eyes, killer acrylics and curly hair tips. She frequently posts about body positivity, self-love. Consider her page a serotonin injection for your feed.
Iain Jeffery, They/Them
Instagram: @ianjeffery
Melbourne-based influencer Iain Jeffery is currently completing their PHD in Criminology — but they also know their way around a Pat McGrath palette. For a feed that feels like a glossy magazine, with detailed skincare reviews and stunning, grunge-glam beauty looks go no further.
AJ Clementine, She/Her
Instagram and TikTok: @ajclementine
AJ’s Instagram and TikTok’s are full of fun and theatrical beauty looks. While serving up serious style, she also speaks to her personal experience of transphobia, racism, dating a white cis man as a trans, Filipino woman and gender confirmation surgery. Somehow, she gets this done while being absolutely hilarious.