22 Black-Owned Beauty Brands That Are Breaking Industry Barriers

In the beauty world, Black women have historically been left out of the conversation and vastly underrepresented as both brand owners and creators, despite being the catalysts for so many of our broader cultural and stylistic trends and proclivities. As consumers, their skin, makeup, and hair care needs seem ignored. At the same time, business owners and their brands have been underfunded and underrepresented on beauty shelves, especially in the luxury sector. 

Responding to this blatant display of imbalance and inequality, fashion designer Aurora James took to Instagram to ask corporations such as Target and Sephora to stock at least 15 percent of their shelf space with Black-owned brands as part of an initiative called the 15 Percent Pledge. Additionally, individuals, organizations, and communities at large have come together to offer numerous ways that we, as individuals, can support Black, Indigenous, and people of color. Apart from donating to nonprofit groups and organizations such as the George Floyd Memorial Fund, Black Lives Matter, the NAACP, Color of Change, and many community bail funds across the country, you can also support the Black community by putting money into Black-owned businesses. 

We’ve put together a list of some of the most notable Black-owned beauty brands for you to shop. Of course, we know this list only scratches the surface of the countless Black-owned beauty brands operating worldwide today. But we hope it makes supporting these businesses—and stocking your vanity with incredible products—just a little bit easier.