It’s hard to think of a time when New Balance’s vibrant colorways and chunky soles didn’t dominate the street style scene. Known for its pragmatic footwear options, the American brand gained popularity in the ’60s with the release of the first running shoe: the Trackster. More than a half-century later, the label is in the midst of a modern comeback so vast, it has even Bennifer shaking. Today, New Balance is not just another relevant shoe brand; it’s reclaimed the high seat in fashionable off-duty footwear.
Its ability to evolve with the times (the brand now offers sustainable fabrications and unisex styles) means that it’s no longer just worn by college students or running-fanatic fathers, but a growing cluster of people, including models Kendall Jenner and Hailey Bieber. Collaborations with contemporary labels such as Casablanca and Staud have seen New Balance still maintain their pragmatic roots while heading in a more fashion-forward direction, one that seems to be gaining more followers by the day—and rightly so.