“We place a lot of focus on both who we work with as well as our messaging to ensure our social channels create a positive space for mental health,” says Bryce of LOUM.
Currently, the brand is working with artist and influencer Beth Evans, who makes art based on her struggles with anxiety. The company is also launching a podcast called Beyond the Bathroom Door, where it will host candid discussions about mental health.
“We hope that by using our social channels to have honest conversations about mental health, we can create a safe space and show our community they’re not alone,” she says.
Kate Spade uses its social channels similarly. For the second year, the brand partnered with the Born This Way Foundation—founded by Lady Gaga and her mother—for the 21 Days of Kindness initiative. From September 1 to 21, Kate Spade utilized TikTok and Instagram to demonstrate the power of goodness, validate the emotions of young people, and work to eliminate the stigma surrounding mental health.