10 Japanese Skincare Brands That Epitomize the ‘Skinimalist’ Trend

Tatcha was founded in 2009 by a Taiwanese-American Vicky Tsai, who left Corporate America disillusioned and with skin in need of serious care. The brand’s roots are in Kyoto, Japan, inspired by the “the culture of beauty and harmony” Tsai discovered there. The brand purports to fuse science with traditional Japanese ingredients and Japanese concepts of healing in its formulations. Its products are formulated at the Tatcha Institute in Tokyo, where leading scientists, “balance timeless Japanese botanicals with proven clinical ingredients.”

Moisture is the name of the game with Tatcha. The line consists of a range of restorative products, including such items as The Dewey Skin Cream—a replenishing and plumping moisturizer, Indigo Overnight Repair, which they call ‘a serum in a cream,’ designed to restore and protect the skin’s barrier from overnight moisture loss, and The Essence, a serum intended to resurface, soften, and plump the skin with the help of three fermented Japanese superfoods.