TikTok’s Style Oracle, Carla Rockmore, Breaks Down the Fendi Baguette’s Glamorous Origins

Now boasting the same acclaim as the Lady Dior Bag and Chanel’s 2.55 bag, the Fendi Baguette wasn’t immediately popular. It wasn’t until its guest appearance in an episode of Sex and the City that the Baguette was introduced to the world. Carrie had her shimmering purple iteration stolen, which elicited her famous bon mot: “it’s not a bag—it’s a baguette.” Its inverted “FF” hardware capitalized on the rise of logomania through the aughts, inspiring shoppers to wear the bag as a status symbol. 

A few years later, Fendi briefly discontinued the Baguette—but the return of the vintage silhouettes (such as the Dior Saddle Bag) prompted the label to reintroduce the bag in 2019. To speak to the contemporary shopper, Fendi rolled out Baguettes in a variety of new fabrications, such as shearling, sequin, and classic leather. The Baguette’s continued popularity is rooted in its versatility (you can wear it with a party dress or just jeans and a shirt), its many celebrity endorsements (courtesy of Gigi Hadid and Priyanka Chopra), and its timeless appeal. It’s the type of bag that only gets better with time. 

Now you’re familiar with the Baguette’s iconic history, why not treat yourself to a new everyday companion? Below, we hand-picked the best Baguettes on the market (Nappa leather classics; newer embroidered silhouettes), so you can focus on what’s important.