Timeless. Classic. Iconic. These are immediate words that come to mind when referencing the long history of Gucci’s handbags. From the signature logo to beloved styles like the Jackie 1961 Bag, there has been a constant revival of the brand’s popular styles over the last several years. Most recently, in celebration of Gucci’s 100th Anniversary this year, Gucci introduced the Gucci Beloved campaign, which is a reference to the House’s past and the way it defines its now. Each Gucci Beloved piece—which includes Jackie 1961, Horsebit 1955, Dionysus, and GG Marmont—is designed by Alessandro Michele with a contemporary approach to archival elements. These motifs and styles, so inherent and distinctly Gucci, become renewed in pieces that are created to be worn again and again, transcending seasons and trends.