The Upgrade: Why This Goyard Tote Should Be Your Next Investment Bag

We would start with a great big “Introducing”—but Goyard needs no introduction. As the world’s oldest leather goods maker, it’s become the ultimate destination for wallets and bags—all without fishing for press or throwing glitzy fashion parties to keep sales flowing. Its hush-hush approach has only boosted the label’s allure, making it a North Star for those who want a bag with a bit of mystery. Let us pull back the curtain and say: the Saint Louis PM tote is all that.

Whether or not you’ve heard of it, the Saint Louis PM tote has probably caught your eye while braving airport lines, hitting the beach (its original raison d’etre), or heading to the boardroom. Its quiet takeover is, in part, thanks to its eye-catching Goyardine pattern, which was originally painted by hand—and still can be for those willing to spend a bit extra. Its wide frame and slouchy build allow the silhouette to fit everything—your laptop, a change of shoes, and any sundry items you need for a weekend getaway. It also comes with a removable pouch that Goyard smartly tied to the tote’s shoulder straps, ensuring the clutch is handy for swift removal.