If your skincare routine is brimming with essences, jelly cleansers, toners, serums, and sheet masks galore, you may be a Korean beauty enthusiast. But did you know that K-beauty involves a lot more than just skincare? They’re also leading the way in developing skin-friendly makeup (with ingredients like hyaluronic acid and green tea) that gives extra love to complexions while also providing flawless coverage and color. (After all, this is the country that brought us BB creams, our favorite moisturizer-foundation hybrid.) If you’re ready for makeup that looks good and feels good, then it’s time to discover what the K-beauty makeup world has to offer.
From a lip powder that provides a natural-looking flush to cushion foundations that leave a radiant finish, here are 13 popular Korean makeup brands (and a hero product from each line) to get you started on your K-beauty shopping journey.