A beauty brand’s aesthetic matters just as much as its formulas. Swoon-worthy packaging, top-notch branding, and catchy product names are essential to a brand’s success. So it’s unsurprising that when IGK dropped its haircare line five years ago, it became an Insta-hit in more ways than one.
As someone who cares how my beauty products look (because who wants a boring vanity?) I had to give IGK a go. And while, yes, it was the cool printed bottles that drew me in, it was the effective formulas that made me stay.
IGK was founded in 2016 by four veteran stylists, brothers Franck and Leo Izquierdo, Aaron Grenia, and Chase Kusero. The team started by opening a single salon in Miami. From there, they developed IGK into a hair care line with salons in cities like New York and Los Angeles.
Today, the brand’s work hard, play hard attitude is evident in everything from its bottles to its formulas. What’s more, each cheekily named product is vegan, cruelty-free, color-safe, UV-protectant, and free of parabens, sulfates, mineral oil, and petroleum. Not sure where to start? Here are 10 of the best-selling IGK products to add to your arsenal, ASAP.