LGBTQIA+ Owned Beauty Brands to Shop This Pride Month and Beyond

June marks Pride Month around the world. And while this is a great reminder to celebrate the diversity of the lesbian, gay, bisexual, transgender and intersex community, this is something we should be doing every single day of the year — not just in the designated month.

When it comes to Pride, brands often create collaborations and Pride-specific products that go on sale come June, with many of these collabs donating the sales and proceeds to causes that directly give back to LGBTQIA+ organisations and charities.

While purchasing these collabs is a great way to show your support, you might also consider other actions like donating to LGBTQIA+ community organisations, or supporting existing brands that are owned by members of the queer community. There are a number of beauty brands that are founded and run by members of the LGBTQIA+ community, so the next time you’re after a new beauty product, consider spending your money with one of these businesses.

Noto Botanics

Founded by Gloria Noto, a makeup artist, editor and founder of The Work Magazine — an art and culture print publication — Noto Botanics is a multi-use gender-fluid clean cosmetic line that prides itself on its high performing formulas that can change your skin, including serums, scrubs and makeup.

Noto’s mission revolves around representation, results and sustainable practices while also celebrating self-expression and beauty, in whatever way that looks to you. There is also a strong give-back philosophy, with Noto’s Agender Oil designed to be a give-back product.

When you purchase the Agender Oil, a percentage of profits go towards a number of rotating organisations including Planned Parenthood, LGBT Youth Centre and Black Lives Matter. To date, Noto has raised over $25,000 for these organisations through the sale of the Agender Oil.

While Noto doesn’t currently ship to Australia, there are a number of online retailers that stock the brand Down Under. A few include The V Spot and Clean Beauty Market.


Eco-minded makeup brand W3LL PEOPLE was co-founded by lesbian makeup Shirley Pinkson, who trained under François Nars before teaming up with two friends to create their beauty brand. With an emphasis on hard-working natural cosmetics, W3LL PEOPLE infuses makeup with skincare ingredients to make sure your skin is being looked after with every product you use.

The range is non-toxic, cruelty-free, plant-based and sustainable and can be found in-store and online at MECCA.

Boy Smells

Founded by real-life partners Matthew Herman and David Kien, Boy Smells produces fragrances and candles that are beyond the gender binary and are designed to “elevate your intimate world,” reads the Boy Smells website. What began as a candle-making experiment in the Los Angeles kitchen of Herman and Kien in 2016 turned into a flourishing brand. You can find Boy Smells stocked in-store and online at MECCA.

Sigil Scent

Founded by queer perfumer Patrick Kelly in 2015, Sigil Scent is described as a “line of long-wearing complex, and 100 percent natural fine fragrances”. These perfumes are inspired for ancient and esoteric traditions but have been reinterpreted through a modern lens.

The range includes full-size and sample size “slow perfumes” that are genderless in design, so can be worn by anyone. Sigil Scent is located in the United States but does offer international shipping options.

Malin + Goetz

Dubbed the “first couple” of grooming, Matthew Malin and Andrew Goetz opened the doors of the first Malin + Goetz store in March 2004. Since then, the couple has expanded the range of their skincare brand and now have apothecaries across the world in places like San Francisco, London and Hong Kong.

The unisex brand uses natural ingredients and advanced technology to create skincare products that are uncomplicated and formulated with sensitive skin in mind. To shop, head in-store or online to MECCA.