47 of the Best Coco Chanel Quotes About Fashion, Life & Luxury!


Coco Chanel Quotes

These are the best and some of my all-time favorite Coco Chanel quotes! Use these quotes for your inspiration and even life advice. A lot of these Coco Chanel Quotes pertain to how we look, how we take care of ourselves and of course fashion. Some of these Coco Chanel Quotes are very direct and you either love it or you hate it but it does get you to stop and wonder and reflect on how you want to appear to the world.

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“A girl should be two things: classy and fabulous. “ -Coco Chanel

“A woman has the age she deserves.” -Coco Chanel

“A women who doesn’t wear perfume has no future.” -Coco Chanel

“I don’t know why women want any of the things men have when one the things that women have is men.” -Coco Chanel

“Look for the woman in the dress. If there is no woman, there is no dress.” -Coco Chanel

“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” -Coco Chanel

“A woman is closest to being naked when she is well dressed.” -Coco Chanel

“If a man talks bad about all women, it usually means he was burned by one woman.” -Coco Chanel

“I don’t understand how a woman can leave the house without fixing herself up a little – if only out of politeness. And then, you never know, maybe that’s the day she has a date with destiny. And it’s best to be as pretty as possible for destiny.” -Coco Chanel

“There goes a woman who knows all the things that can be taught and none of the things that cannot be taught.” -Coco Chanel

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” -Coco Chanel

“Fashion is made to become unfashionable.” -Coco Chanel

“The best things in life are free. The second best things are very, very expensive.” -Coco Chanel

“Fashion is architecture: it is a matter of proportions.” -Coco Chanel

“It is unseen, unforgettable, ultimate accessory of fashion that heralds your arrival and prolongs your departure.” -Coco Chanel

“There is no fashion for the old.” -Coco Chanel

“I don’t do fashion, I am fashion.” -Coco Chanel

“I like fashion to go down to the street, but I can’t accept that it should originate there.” -Coco Chanel

“I was the one who changed, it wasn’t fashion. I was the one who was in fashion.” -Coco Chanel

“Fashion fades, only style remains the same.” -Coco Chanel

“In fashion, you know you have succeeded when there is an element of upset.” -Coco Chanel

“A fashion that does not reach the streets is not a fashion.” -Coco Chanel

“A style does not go out of style as long as it adapts itself to its period. When there is an incompatibility between the style and a certain state of mind, it is never the style that triumphs.” -Coco Chanel

“Don’t spend time beating on a wall, hoping to transform it into a door.” -Coco Chanel

“In order to be irreplaceable one must always be different.” -Coco Chanel

“Guilt is perhaps the most painful companion of death.” -Coco Chanel

“How many cares one loses when one decides not to be something but to be someone.” -Coco Chanel

“Those who create are rare; those who cannot are numerous. Therefore, the latter are stronger”. -Coco Chanel

“Great loves too must be endured.” -Coco Chanel

“Material things aside, we need no advice but approval.” -Coco Chanel

“There is no time for cut-and-dried monotony. There is time for work. And time for love. That leaves no other time!” -Coco Chanel

“Elegance is not the prerogative of those who have just escaped from adolescence, but of those who have already taken possession of their future.” -Coco Chanel

“Elegance is refusal.” -Coco Chanel

“Elegance does not consist in putting on a new dress.” -Coco Chanel

“Luxury must be comfortable, otherwise it is not luxury.” -Coco Chanel

“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.” -Coco Chanel

“As long as you know men are like children, you know everything!” -Coco Chanel

“Jump out the window if you are the object of passion. Flee it if you feel it. Passion goes, boredom remains.” -Coco Chanel

“Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.” -Coco Chanel

“Since everything is in our heads, we had better not lose them.” -Coco Chanel

“Success is often achieved by those who don’t know that failure is inevitable.” -Coco Chanel

“The most courageous act is still to think for yourself. Aloud.” -Coco Chanel

“There are people who have money and people who are rich.” -Coco Chanel

“The best color in the whole world, is the one that looks good, on you.” -Coco Chanel

“Youth is something very new: twenty years ago no one mentioned it.” -Coco Chanel

“Scheherezade is easy; a little black dress is difficult.” -Coco Chanel

About Coco Chanel

Coco Chanel is a name that is recognized worldwide, as is her company’s logo—the intertwined Cs. Famed for her elegant clothing, she was a fashion powerhouse for almost 60 years, and almost single-handedly turned the tide away from the layers of clothing women wore, including corsets and petticoats.

Chanel started out as a milliner in her native France, using her design skills to open her own shop that was known for its knit jersey sportswear. She became well known in the upper echelon of society, which helped her rocket to fame, as did her designs that embodied both comfort and timelessness (including the LBD).

Her empire then expanded, with Chanel becoming one of the most well-known couture houses in the world. Of course, it didn’t hurt that she also created a perfume laboratory, which produced her famous Chanel No. 5, still treasured by women today, some 90 years later!

The perfume was a risky venture for Chanel, as women of the time typically only wore a fragrance that was based on one floral scent. Multiple samples were created for Chanel, and it was the fifth one that won her heart. Based on that, and the fact that she presents her collections on the fifth of May (month number 5), the perfume was simply named Chanel No. 5.

The second World War ultimately caused her to shut down her design house, which remained closed for two decades. But in the 1950s she reopened and was welcomed by society’s upper crust, and Hollywood superstars, with open arms. This is when she introduced her iconic collarless suits—designed with a nod to men’s suits of the day. She also had the forethought to bring more pants to women’s wear, including her design of bell bottoms.

While she made her bread and butter in her ready-to-wear designs, she continued to create for the runway with fashions ahead of their time—strapless ball gowns with full skirts utilizing those petticoats she eschewed back in 1920, hi-low hems, large bows (often in unconventional places)—all form fitting but comfortable to wear.

Shortly before her death in 1971, her brand experienced a resurgence, which has been carried on by Karl Lagerfeld, who continues today as the Creative Director for the house of Chanel. Lagerfeld has both built on the designs of Coco’s early works, as well as bringing sometimes controversial fashion to the world.

I hope you’ve done a little bit of self-reflection after reading these Coco Chanel Quotes and thought about how you could carry some of the style confidence that Gabrielle Chanel had.


P.S. If you liked this post make sure to view 233 of the BEST Fashion Quotes (From Your Favorite Style Icons).